Video interviews are the latest interview trend to hit the recruitment process. And it makes sense. Applicant Tracking Systems (ATS) have become the norm in many organizations (read my article on how to optimize your resume and LinkedIn for ATS) as a way to get through the hundreds of applications without using too much manpower.
So logically the interview would come next. And just like the how the ATS changed how we submitted our resumes and cover letters so does Video interviews change how we present ourselves.
Interviews are already nerve wracking, and for most of us just figuring out how to create connections over the phone and in person is enough to make our heads spin. So to throw it yet another screening process can seem overwhelming! That is why I came up with 10 tips on how to sell yourself and Ace the Video interview.
What are Video Interviews?
But first, I want to define the video interview. There is a lot of confusion as to what they are exactly. I’m not talking about a SKYPE or video conferencing video where you and the interviewer are both “live”. I’m actually talking about a video interview where you answer a predetermined set of questions on video, sometimes you’ll hear it referenced as a one-way video interview or a recorded video interview.
How do they work?
You will be sent a link to their video interview platform and you will record your answers to a series of questions. The great thing is that you can do it on your own time with your own device (laptop, phone or tablet).
Each interview set up is different but some common options is to allow you to have some preparation time before answering, a note taking section for talking points (don’t worry they aren’t saved!) and the ability to keep recording your answer until you are happy with it!
How are they evaluated?
Each video interview platform evaluates the videos differently, as does each company so the evaluation options are endless.
Some recruiters will watch the recorded video and assess it themselves and then share the top candidates’ interviews with the hiring team to decide on next steps.
The more sophisticated video interviewing platforms utilize artificial intelligence in its screening including the analysis of facial expressions, vocal intonation and body language. On top of that are the language and semantic processing tools to evaluate the answers in alignment with the needs of the job, company culture and organizational fit. It works similarly to an ATS that uses keywords to match a resume up with a job. Which means that a person may never even watch the video!
10 Tips for Video Interview Success
So what does all that mean for you. And how do you prepare for an interview as unique as this? Well, in so many ways you will treat it like a normal interview. There will just be another added layer to your preparation work.
Here are my ten tips that cover all the things you NEED to do to make sure you shine in this newest recruitment trend:
Have you had a video interview? How did it go? Remember to reach out if you need interview help – you can schedule a Discover Your Career strategy call to discuss or book some interview coaching so that you create connections to get that job.
Sara Curto helps people find a career they love by teaching them a new way to job search.
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