2019 Job Search Trends: 10 Tips to Acing the Video Interview

Video interviews are the latest interview trend to hit the recruitment process.  And it makes sense.  Applicant Tracking Systems (ATS) have become the norm in many organizations (read my article on how to optimize your resume and LinkedIn for ATS) as a way to get through the hundreds of applications without using too much manpower. 

So logically the interview would come next.  And just like the how the ATS changed how we submitted our resumes and cover letters so does Video interviews change how we present ourselves.
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Interviews are already nerve wracking, and for most of us just figuring out how to create connections over the phone and in person is enough to make our heads spin.  So to throw it yet another screening process can seem overwhelming!  That is why I came up with 10 tips on how to sell yourself and Ace the Video interview.

What are Video Interviews?

But first, I want to define the video interview.  There is a lot of confusion as to what they are exactly.  I’m not talking about a SKYPE or video conferencing video where you and the interviewer are both “live”.  I’m actually talking about a video interview where you answer a predetermined set of questions on video, sometimes you’ll hear it referenced as a one-way video interview or a recorded video interview. 

How do they work?

You will be sent a link to their video interview platform and you will record your answers to a series of questions.  The great thing is that you can do it on your own time with your own device (laptop, phone or tablet). 

Each interview set up is different but some common options is to allow you to have some preparation time before answering, a note taking section for talking points (don’t worry they aren’t saved!) and the ability to keep recording your answer until you are happy with it!

How are they evaluated?

Each video interview platform evaluates the videos differently, as does each company so the evaluation options are endless.
 
Some recruiters will watch the recorded video and assess it themselves and then share the top candidates’ interviews with the hiring team to decide on next steps.

The more sophisticated video interviewing platforms utilize artificial intelligence in its screening including the analysis of facial expressions, vocal intonation and body language.  On top of that are the language and semantic processing tools to evaluate the answers in alignment with the needs of the job, company culture and organizational fit.  It works similarly to an ATS that uses keywords to match a resume up with a job.  Which means that a person may never even watch the video!

10 Tips for Video Interview Success

So what does all that mean for you.  And how do you prepare for an interview as unique as this?  Well, in so many ways you will treat it like a normal interview.  There will just be another added layer to your preparation work.

Here are my ten tips that cover all the things you NEED to do to make sure you shine in this newest recruitment trend:

1. Pick a plain background and a part of the house that isn’t distracting or noisy.
2. Make sure your video and mic are working – they want to SEE and HEAR you!
3. Follow the instructions carefully – check the deadline, make sure you can redo your answers (and see if there is a limit) and check on how long each answer can be.
4. Be prepared to answer questions like Tell Me About Yourself, Why do you want to work here, Your Strengths and Weaknesses and some basic job skills questions.
5. Before the interview, grab a timer and practice your answers.  Most interviews have set time limit for each question with 2 minutes seeming to be the most common.
6. Dress for Success – dress like you would for an in person interview.
7. Look into the camera – not at the screen!
8. When answering a question – TELL A STORY!  Tell them the background, the actions and the result.
9. Smile – show your enthusiasm with your facial expression to get past the facial analyzers!
10. Show your BEST SELF off with a happy, professional tone and proper posture for those body language readers.

 
Have you had a video interview?  How did it go?  Remember to reach out if you need interview help – you can schedule a Discover Your Career strategy call to discuss or book some interview coaching so that you create connections to get that job.