create connections - the networking event

Are you looking for ways to grow your network? One commonly overlooked way is the networking event.  Read on for how to use these events to create lasting connections.

The networking event, while can be scary - at least for us introverts! - is a great place to create in-person and memorable connections.  Social Media is great and should be part of your Networking Strategy, but I urge you to find at least one Networking Event to go to. By attending these events you are able to develop strong connections that will have long lasting benefits.  A connection today could mean a new career tomorrow, next month or even a few years down the line.

How to Find the Right Networking Event

If you are in Human Resources then a local Professional Engineer (P.Eng) event is not the place for you. Many industries and career types have their own associations so do some research and pick one that is most suitable.  Next, find out if they have some local chapters with events in the city (or cities) where you want to work.  Most associations will allow non registered members to go, so if the association has a hefty membership fee then you can still attend and then join later if it makes sense.

How to Prepare for the Networking Event

So you have now registered for an event, now it is time to prepare.  

1. Figure out what to wear - I would say that most events are business casual but there may be some that are more casual and some that expect suits.  If you are unsure email the membership coordinator - they will gladly answer your question!
2. Practice your elevator speech - this is your 30 second pitch giving a snapshot of your career up to now with a sentence in there at the end of where you hope to move your career.
3. Business Cards - if you are working have your business cards at the ready, if not think about having some made (or making your own).  By handing yours out you are sure to get theirs in return!
4. Goal Setting - I find it helpful to have a goal going into an event.  Usually my goal is to have one really meaningful conversation with 3-5 "quick connections".  Having this will propel you to put yourself out there when you are feeling nervous.

How to Create Connections at the Event

You are dressed for success, elevator speech practiced and contact details at the ready so now it is time to make those connections!  There tend to be two different types of events - a cocktail style where everyone stands around and the seated dinner style.  For a seated event, approach a table and ask if you can join.  Settle in and then introduce yourself around.  If cocktail, approach an ongoing conversation and stand in the group silently (unless you have something to add, then go ahead) and during a lull in the conversation introduce yourself to the group.

Once you find somone you would like in your network, demonstrate an interest and ask them some questions-about themselves, their career, their successes-and when appropriate segue into your elevator speech while handing over your business card.  If the conversation allows add some specific details about them (where they work, their career path, etc) that you would like to emulate yourself.  As the conversation comes to an end let them know you appreciate their time to speak with you and that you hope you can stay in touch.

After The Event

So most people either ignore or forget about this next crucial step - moving the connection to social media and email.  First, if you got their business card send them a quick email saying how much you enjoyed your conversation with them and express an interest in keeping contact.  Look them up on LinkedIn and send a connection request and any other social media platform they may be on.  If you didn't get a business card, send the email through LinkedIn with your connection request.  Give yourself a pat on the back on a job well done!

Want to know about growing your network or how to market yourself?  My Job Search Roadmap email course is a good place to start.  Need more one-on-one advice?  Feel free to book a free strategy session, let's chat and brainstorm how to land you that dream job.  

---

Sign Up for my Weekly Newsletter