Have you exhausted all the traditional ways to finding a new job? Today is the day to step out of the box with these 2 game changing ways to find your next job!
I’ve written about ways to GET NOTICED on LinkedIn and with your Resume, how to get past those pesky Resume Reading Bots and how to CREATE CONNECTIONS through the different ways of networking.
Well, what I’m going to write about today is game changing. It will introduce two completely new ways to network and engage with hiring managers using two of the most popular social media channels - LinkedIn and Twitter.
LinkedIn is obviously a great way to reconnect, engage and build your network. But this article really changed the way I thought about how to leverage this social media site.
When a new job is posted or comes available it is very common for recruiters and hiring managers to share it on LinkedIn and the premise of the above article is to use that information to your advantage! Meaning, use those posts as a way to get your name in front on the decision makers using the tips below.
In the search bar at the top of LinkedIn put in your ideal job title, for example “Business Development Manager”. Followed by AND hiring AND location (ie “Toronto”) and hit enter/search. The key is to click on CONTENT then you will only get the posts and you won’t have to wade through thousands of people! Don’t forget to change things up to – different job titles that could be used (ie Territory Manager, Outside Sales Rep for this example), other words for hiring (seeking, looking). If there are certain companies you are looking at you can include the company name as well.
Next you engage with them. You can comment on the post or send them a connection request with a note attached. The note should highlight why you are interested (why this company) and one way that you would provide value.
As a recruiter, whenever I post that I’m looking to hire someone I love the influx of connection requests with notes! I check out their LinkedIn and if interested I’ll email them back asking for their resume and setting up a time to talk.
For you, this way allows you to bypass the tedious application process or at least increases the likelihood of your application being read with a careful eye.
When I say social media strategy for Job Search, most people immediately and only think of LinkedIn. They may think about making their other sites more job search friendly but that is generally about it. Adding Twitter to your strategy makes sense for multiple reasons but since your “competition” is most likely not using it, it means you will stand out more.
In my email course, The Job Search Roadmap, I talk about the importance of creating a personal brand and twitter is a great place to showcase that. Create a professional twitter account with a handle that showcases who you are and what you can bring to the table. If you have any content of your own to share, then share it and use relevant hashtags so that it can be easily found.
Start following twitter accounts that help you in your job search. Begin with your list of your top companies that you want to work for, business leaders, job forums and professional associations. For professional associations, keep an eye out for any Networking Events coming up that would make sense for you.
Next begin engaging; retweet, comment and/or like articles not only posted by your top companies and business leaders but also share articles and tweets that showcase your knowledge and interest in your field.
The LinkedIn search I mentioned above? You can also do that on Twitter! Search “Business Development Manager” and “hiring” and “Toronto” and see what pops up. Engage in the same way as above by replying to a tweet or Direct Messaging them.
When applying traditionally to a job, I always recommend finding the Hiring Manager on LinkedIn, well I would add Twitter to that. If they are on Twitter engage there – follow them, retweet or reply to a couple of tweets, and DM them letting them know you applied. Not many people follow a job application up with a note but those that do tend to use email or LinkedIn. So the fact that you are doing so on Twitter means that you are standing out from the crowd even more!
The way we job search is constantly evolving and with everyone being so busy it is hard to stay abreast of all the different ways to find a new job. To me, the best thing about being a Career Coach is the opportunity to research the latest trends and share my findings freeing up your time to devote to figuring out your next, best move!
Book a free Discover Your Career call and we can strategize finding your way to a more fulfilling career.
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Sara Curto, Career Management Specialist. Working with you towards Career and Job Search Success.