Do you have a LinkedIn profile that is pratically empty but want to leverage it to grow your network or find a new job? Read on for my top 7 tips on how to get noticed on LinkedIn.
Yesterday I was able to attend the livestreaming of LinkedIn's TalentConnect 2017. We got to hear about all of the exciting new things coming down the pipeline. Brene Brown was the keynote speaker and I found her speech so inspiring and can’t wait to delve deeper!
We also had some of the greatest of their team present to us on a number of topics, including how to build a great LinkedIn profile backed up with statistics on what gets you more connection requests, more profile views and more messages. All keys to attracting recruiters, hiring managers and potential network connections to you. Obviously I took meticulous notes so that I could relay that information while outlining what attracts me and my peers to a LinkedIn profile.
Did you know that profiles with a photo can get 9x more connection requests, 21x more profile views and 36x more messages than those without photos? It doesn't need to be a headshot but it does need to be a photograph of just you. No selfies! This photo is your first impression, so make sure it counts!
2. Stand-Out Headline
Your headline is the sentence under your name. LinkedIn will automatically pull your current job title and company for the headline but it is customizable. When writing your headline think of it like your tagline. It is a snap shot of your elevator pitch. If you are not working and actively searching consider having "seeking" or "open to new opportunities" in your headline.
3. Compelling Summary
The summary is where you highlight and focus on your career accomplishments and aspirations. It should be at least 40+ words. If you are working, check your social media policy as there may be a blurb about your company that they may want included. If you are not working, make sure you are using keywords and skills to ensure that you are extra searchable. And it doesn't hurt to again include a note to profile viewers about how you are seeking and open to new opportunities. You can also include an email or a way to contact you.
Before you get started on filling out your work experience remember that this is not your resume! Make sure you have your experience and work place as up to date as possible as these profiles are 5x more likely to get a connection request, 8x more likely to get their profile viewed and get 10x more messages than those that do not. Under each position have a few high level bullet points about what your job entails followed by your acheivements.
5. Spotlight your Work
Alot of people don't know this but you can upload photo or videos to highlight your successes. Consider adding a photo of any design work, or a photo of you at an event or a video of you presenting. This makes a visit to your profile more dynamic and makes you more visually appealing to the visitor.
6. Highlight Your Skills
These help your profile come up in searches so add at least 5 (soft skills and technical skills) and get them endorsed!
7. Don't Forget...
Don't forget to include your location, volunteer work and awards and accomplishments. And especially have all of your education (college/university, certification, further training) outlined.
I look forward to seeing what you've done - reach out to connect with me on LinkedIn so that I can view your hard work (plus it opens up my 2500+ connections to you).
Are you looking for ways to grow your network? One commonly overlooked way is the networking event. Read on for how to use these events to create lasting connections.
The networking event, while can be scary - at least for us introverts! - is a great place to create in-person and memorable connections. Social Media is great and should be part of your Networking Strategy, but I urge you to find at least one Networking Event to go to. By attending these events you are able to develop strong connections that will have long lasting benefits. A connection today could mean a new career tomorrow, next month or even a few years down the line.
How to Find the Right Networking Event
If you are in Human Resources then a local Professional Engineer (P.Eng) event is not the place for you. Many industries and career types have their own associations so do some research and pick one that is most suitable. Next, find out if they have some local chapters with events in the city (or cities) where you want to work. Most associations will allow non registered members to go, so if the association has a hefty membership fee then you can still attend and then join later if it makes sense.
How to Prepare for the Networking Event
So you have now registered for an event, now it is time to prepare.
How to Create Connections at the Event
You are dressed for success, elevator speech practiced and contact details at the ready so now it is time to make those connections! There tend to be two different types of events - a cocktail style where everyone stands around and the seated dinner style. For a seated event, approach a table and ask if you can join. Settle in and then introduce yourself around. If cocktail, approach an ongoing conversation and stand in the group silently (unless you have something to add, then go ahead) and during a lull in the conversation introduce yourself to the group.
Once you find somone you would like in your network, demonstrate an interest and ask them some questions-about themselves, their career, their successes-and when appropriate segue into your elevator speech while handing over your business card. If the conversation allows add some specific details about them (where they work, their career path, etc) that you would like to emulate yourself. As the conversation comes to an end let them know you appreciate their time to speak with you and that you hope you can stay in touch.
After The Event
So most people either ignore or forget about this next crucial step - moving the connection to social media and email. First, if you got their business card send them a quick email saying how much you enjoyed your conversation with them and express an interest in keeping contact. Look them up on LinkedIn and send a connection request and any other social media platform they may be on. If you didn't get a business card, send the email through LinkedIn with your connection request. Give yourself a pat on the back on a job well done!
Are you still clinging to the old fashioned resume rules? Read on as I rewrite the olden days rules to fit this modern world of job hunting!
I remember when I first learned to write a resume there were a few "rules" I was taught that I must adhere to in order to secure that interview - but I can tell you after screening tens of thousands of resumes over the past 15 years that many of those "rules" are completely false. And the worst thing is that I still see them recommended all the time now. I want to use the experience I’ve gained plus the knowledge gained from industry professionals to reframe these old fashioned rules to fit into our modern day.
1. Resume Length
The standard for so long now is 1-2 pages, but that standard was created back in the day when a recruiter or hiring manager had to go through paper resumes. But now? Most resumes are only looked at online so scrolling through the pages is nothing. That's not to say you should submit a 10 page resume if you are a new grad! But it does give you a little more flexibility. I think of it in terms of level of career. If you are new to your career then stick to that 1-2 pages, if you are experienced you can go up to 2-3 pages, and if you are an executive or seasoned professional than 3-5 pages is completely acceptable and in fact would be preferred.
The key here is to make sure the resume gives a good picture of who you are and how you match the job requirements - you don’t want it to be too short (or too long) where that message is lost.
2. Need a strong "Objective" statement
Now I'm not opposed to the objective statement, but 80% of hiring managers or recruiters do no read the objective or professional statement, me included. When I’m advising clients I advise them to include a shot succinct and tailored objective statement giving an overview of who they are as a professional. What I like about the objective is it gives the resume writer a focus to grow upon. To be honest thought, the main reason I like it? It isn't for the content but more for the layout and look of the resume!
The key here is to include one that makes sense for who you are and what job you are applying to but don’t spend more than a minute or two on it!
3. Resume must be black and white.
This is another rule from the old fashioned job search era. But now, a little bit of colour goes a long way in getting your resume noticed, especially if the role is creative or there is anything in the posting about looking for innovative, thinking outside of the box, or creative problem solving. There are a couple of ways I've seen color used right - in the formatting (blue lines, coloured headers) or in the content (name, position titles, company titles in colour).
The key is to use the colour sparingly and in an intentional way to ensure it, and therefore you, will really pop!
4. Two Resume Types - Reverse Chronological or Skills Based/Functional
There is only one choice - the reverse chronological. I have a strong dislike for the Skills Based/Functional and toss it aside when one comes across my desk - a sentiment shared by many hiring managers and recruiters. We typically spend 10 seconds for an initial review of a resume looking at the following:
The key here is simple, use the reverse chronological resume format! If you have gaps of employment, don’t worry. If you work experience doesn’t contain your relevant experience, there are other ways around that (posts for another day!)
5. Your Resume gets you the Interview
Yes, in some cases you resume alone does get you the interview. But in this modern age of job hunting chances are there are some other factors at play. A lot of hiring managers and recruiters check out your social media accounts. So please check your Facebook - what is the privacy, do you have a "professional" profile pic and cover photo (make sure they are appropriate, something you be comfortable with your grandmother seeing!), same with your Twitter, Instagram and Snapchat feeds. If you have a lot of inappropriate posts then make your feeds private. Also update that LinkedIn! Include a really nice photograph of yourself, just yourself, no one else. Most importantly, make sure it lines up with your resume! I have gotten a resume that fit exactly what I was looking for then went to their LinkedIn only to find a completely different story, that raised a major red flag and I questioned their honesty. Needless to say those people do not get the interview.
Don't forget the leg work you did before applying, search LinkedIn to see who you may think the hiring manager is and if they are in your network maybe have someone introduce you to them. If this is a targeted company you have been interested in then I hope you have already made some contacts with the hiring managers so reach back out with a separate email to your application with your resume reminding them on your initial conversation. In these cases it is your networking that gets you the job interview!
The key here is to take your job search seriously. When clients and I work together to develop their job search strategy, I make sure to include the social media updates and the many different forms of networking. I encourage you to do the same, that leg work goes a long way in securing you those coveted interviews!
People always talk about the resume and the face to face interview but they often forget about a key step in the process - the phone interview. It is now pretty commonplace for a corporate recruiter/talent acquistion specialist to call a short list of candidates to conduct a telephone prescreen. Also when working with agency recruiters, they tend to do most of their interviewing over the phone. So knowing how to act and present yourself in a professional and open manner over the telephone is necessary for success.
What to Expect
First of all, not all telephone interviews are preplanned. There are times when a recruiter will pick up the phone and call so be prepared to be caught off guard! If it isn't a good time (you are at work, driving or home with noisy kids) do not be afraid to ask to schedule a better time. When you are distracted you are not able to give it your all and the background noises will distract the recruiter from giving you their undivided attention both resulting in a decreased liklihood of you getting asked in for a face to face!
The phone prescreen is usually about 15-30 minutes in length with the recruiter going through your resume and asking specific skills based questions. They may touch base on why you applied, your salary expectations and your availability.
Keys to Success
Some of these will sound silly and common sense, but you would be surprised how often we forget them!